Amica Whisky
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Creating a whisky brand that challenges the normal perception of whisky.
For this project we had to create a new whisky brand as well as a launch. This included: a celebrity endorsement, launch event, merch, name, brand story & vision, pop up, advertising and more.
The celebrity we chose was Dua Lipa: our target audience was young adults and we wanted someone fun, bold, vibrant who is passionate and represents our slogan: made for sharing. Dua Lipa is apart of the sunny hill foundation who launch a festival to bring countries together, so we thought this would be a perfect fit for the brand launch.
The brand focuses on bringing people together, creating memories and being a social drink. The name comes from the latin word female friend, with cans having names derived from the same place. A pattern was created from an original idea of continents coming together, with colours being flexible for different bottle editions.
